Nike ICONS by Virgil Abloh
A deep look behind the scenes of the creative process of Abloh. Documentated with imagery from the Nike Archives, this book shows prototypes, original conversation between Nike Designer & Virgil Abloh.
ICONS shows Swooshes sliced away from Air Jordan and reapplied with tape or thread, Abloh's typical mark quotations on Air Forces or All Stars cut into pieces. A deep look behind the scenes of Virgil's DIY approach. The book is conceived in two-part compendium: the first part defines the visual culture of sneakers, and the second part defines the key elements which made the project grew.