NIKE: Better is temporary
Phaidon snaps join forces with the giant sportive company, NIKE to release a book where the destination is clear: the journey to be the best.
The publication relates how Nike achieved to consolidate its brand as a global phenomenon, offering unprecedented and behind-the-scenes explorations of Nike’s ethos. From globally recognized prodducts alongside never seen before designs and prototypes, the book begins with Breaking2, the attempt to achieve a sub-2h marathon for the first time in history. Five thematic chapters are layed out through the publication, including Nike’s focus on performance, brand expression & collaboration, inclusive design and sustainibility.
The book counts with more than 500 illustrations with stories, insights, knowledge, passion and history from the Oregon sports company.
Nike: Better is Temporary counts with hundreds of illustration with stories, insights, knowledge and passion shared by Nike’s remarkable team.
Format - Hardback
Trim Size - 310x230mm 12 1/4 x 9in.
Pages - 320
Publisher - Phaidon